Keywords Research – Market Samurai
In this post, we’re ready to get a look at diving into keyword research with another free tool; Market Samurai. Yes, a paid version of MS available , however , for strictly performing keyword investigation, the demo, or free version is more than satisfactory with the goal of this article and the research nessessary.
Once you install and update MS the initial you should be ditected to the project screen. This is where you can make a decision to either start a new project, or work on an existing one. For this exercise, we'll take it from the point of starting a new project.
First, use the core keyword you are going to be using for the tool for, an example would be “Power Skating” for the Hockey coaching niche.
Once you have established the project, click on that left menu option for Keyword Analysis, confirm that in the keyword field is the core keyword, then select the “Generate Keywords” button. In a very short measure of time MS will return a large list of potential keywords for you to pick from. From here, we wish to cut down the list based on how relevant the keywords are as some of the results will be well outside the range of our research. You can go throughout the whole list, eliminating the key phrases that doesn’t match our target, or, an efficient choice is usually to use the “Positive” or “Negative” keyword filter on the left side. Enter in the keywords that the software must include. In our example, keywords similular to “hockey skating”, “Power skating”, “hockey”, “Ice Hockey”, etc may be employed. The other option is to enter in all keyword phrases you don’t wish to be included in the “must exclude” box for phrases the keyword tool must not include. “Field Hockey” as an example we don’t want be in our desired listing of keywords, nor would “Figure skating Drills”, or “Lacrosse Drills”. Generally the “Include” option is much quicker and keeps only the keywords that are literally related to our search criteria.
We do this elimination process before we select “Analyze Keywords” to avoid putting needless strain on both the MS and Google Keyword/Google Traffic Estimation Tool servers, it will also help us qualify the list before we advance any more.
It is at that point when we are able to then choose the “Analyze Keywords” button. This could get the required raw data from Google and help us in narrowing our keyword list through filter selection. The procedure might also be rather tedious so by reducing the number of raw words to work with, we will also be reducing the wait time.
Once the Analysis has been finished, we will have an inventory of keywords with a wild variety of values listed beside them. It is at about that point where Market Samurai excels. At the top of the interface, make sure that the pre-set is set to no-filters, we are going to do that process ourselves to ensure we get the very finest possible list. Above the “Pre-Set” pull down you will see a wide variety of filter options. These are highly helpful in discovering much more data than we need at this point, so it is very important to de-select the ones that we aren't going to be using to help clear up the fields. Make sure that the following checks are enabled, we are going to be adding the values we want in the following few steps.
For our research, the filters we need are as follows:
Total Searches,
Search Engine Optomise (S.E.O)
Search Engine Optimise Traffic (SEOT),
AdWords Cost Per Click (AWCPC),
Search Engine Optimise Competition (SEOC),
Search Engine Optomise-Title Competition (SEOTC),
Also the Search Engine OptomiseTitle/Competition (SEOTCR).
As a non compulsory, you may also select Search Engine Optomise value (SEOV).
After entering the checkmark, if there’s not already one there, we need to enter the values that may help us the most. The first field, Total Searches, is simply a ballpark worth of how many searches are made in a specific time period. While not 100%, it is still valuable to find out if there were 0 searches on a particular keyword or not, so the minimum value we’d like in here is 1.
Leave SEO Traffic field blank, this simply returns the probable potential number of clicks if a site ranks in the first spot.
AWCPC, again, we can leave this worth blank, as it returns what the existing (guessed) cost per click for that keyword is in the Google Adwords system, it beneficial to know this factor to evaluate the value of a keyword if it is later your choice to for a Pay-per-click campaign.
SEO Competition (SEOC), this factor, is a filter to disallow keywords that exceed the worth entered. In other words, if we want to exclude keywords with a S.E.O Competition of larger than 10,000, then we enter that as the maximum value all keywords with SEOC surpassing 10,000, would then be removed. SEOC can usually be found by entering the keyword in quotes “” into the Google.com search website. It is a measure of how many indexed sites have the. Precise match to your keyword. The higher the value , the harder it is to contest. Entering a price bigger than 10,000 simply indicates that the keyword could be saturated and you could be facing stronger, and more established sites.
Title Competition (SEOTC), reflects how many indexed sites contain the exact match keyword in the title of a site, video, article, etc. Anything which has the keyword, exactly matching, in the title, this is valuable information as SEOTC and SEOC are both participatory factors (among others however SEOTC and SEOC are heavily weighted), in determining relevancy to the search question phrase. To paraphrase, the more indexed sites that match both SEOTC, and SEOC, the harder it is to rank for. This field can be left blank, however a valuation of 5,000 maximum would return keywords that have got fewer competitors and thus should be easier to out-rank the competition for. This price may also be found straight from Google.com thru the intitle qualifier. The question would be intitle:”keyword”
Title/Comp (SEOTCR), is a comparison between the last couple of values, represented in a p.c., the lower the value the less competition. This value can be left blank, however to cut back the list to a more feasible number, a max value of 30 is really beatable.
The final option is SEO Value (SEOV), this value is a rough indicator of what the traffic generated, through that keyword would be worth. It shouldn’t be considered heavily in selecting your keywords, but can be employed to guess a coarse price thru AdSense (passive advertising) ads, if you made the decision to add them to your website.
When all those values have been entered (or left blank), you may then decide on the “Analyze Keywords” button to fill in the right fields, as only some of the fields are searched for after the initial keyword selection process.
Once the Investigation of the rest of the keywords is complete, you have a profitable key-phrase list to get started with, not forgetting that all new data is presented for that current time/date. Since these are active searches, the values may change in as little as a day or two.
These values and selections are only the ones that I use when performing my research with Market Samurai, I'm not a pro in the software, and have no ties to, and receive no compensation for the info presented above. This is simply the strategy that I use to find a list of words that help me, in my opinion Market Samurai is the best affiliate marketing product available online today.
Market Samurai is a very powerful tool, and offers much more functionality than is discussed here, and may be evaluated on your own, with your own express needs under consideration. I'm hoping you find my settings and values to be of help.
Good luck and best wishes….
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